Literature Review Theories of Culture

Question: Examine about the contextual analysis Literature Review for Theories of Culture. Answer: Presentation The world is encountering a great deal of changes dependent on the social changes that are brought about by the different variables that influence the manner in which individuals live. For example, scholastics has been of extraordinary impact to the living styles of individuals since much has been known through the learning procedure. These progressions have influenced the way of life that has been existing, along these lines bringing better approaches for convictions. Looking at the methods of living in the contemporary world with the authentic occasions, there a ton of chances as a result of the exercises that individuals perform. In the chronicled occasions, before development appeared, individuals had an exacting method of playing out their undertakings. For example, it was realized that ladies were liable for home errands and men could partake in formative exercises. There were no instructive projects like in the contemporary society. Kids could follow the strides of their folks that decided their future. Afterward, changes of making a scholarly network were received, and all the network exercises changed to clear ways for the new culture. Along these lines, looking at the exercises that were being embraced by our progenitors, they are totally unique as a result of the changed culture. For example, men could work in the organizations among other conventional exercises, for example, chasing to get by yet in the current occasions, individuals are working in associations and organizations to guarantee that they win their living. As a result of these distinguished changes in culture in relations to the lives of the influenced individuals, it very well may be seen that culture influences the lives of individual and expert lives. Culture has a huge spot in the life of an individual, and it relies upon of the earth. There are various kinds of societies in the network among which are: - national culture, corporate culture, strict culture, generational culture, and sexual orientation direction among numerous others. An individual may fit in any of them of all the more relying upon the situations in contact. For example, a Chris tian may be filling in as an expert specifically place. Subsequently, corporate and strict societies will be influencing the methods of living for this particular individual. Reason of the Paper It is fundamental for individuals to see progressively about societies and how they ought to be overseen. Culture is encircled by a great deal of speculations that give methods of reasoning about the lives of various individuals in different situations. The point about speculations of culture gives the crowd more data and information about how life is influenced by the qualities and convictions of a specific situation. These hypotheses of culture can either force adverse or constructive impacts the lives of the individuals who trust in them. Culture is significant in the general public since it decides the qualities and convictions of the specific network. It likewise improves the viability of the exercises being performed, in this way upgrading the odds of accomplishments. Accordingly, this paper is planned for giving an audit of culture writing and its impact on an individual, proficient, authoritative and mutual existence of a person. Right off the bat, the reason of getting the d ata will be given to make a base to the viable writing audit (Daniels, Lauder, Porter, 2009). Exploration Strategy A decent exploration work is restricted to the kind of scholastic assets that can be utilized and the time span of distribution to be utilized. Consequently, this paper will likewise be compelled to time factor to guarantee that the information and data utilized is legitimate and viable. Since culture has been in presence for quite a while back, some verifiable sources must be utilized to assemble data about the recorded periods. Or maybe, analysts who have utilized data from recorded distributions can be majored on to abstain from utilizing assets that appear to be excessively old. In this writing survey, verifiable books and diary articles will essentially major on the grounds that the data is substantial and satisfactory in the scholarly space. The scholarly assets to be utilized in this survey of writing should be distributed over the most recent 15 years. During this period, there have not been numerous adjustments in the way of life of the network. The main changes that have be en watched are the change its mechanical turns of events (Hutchby Moran-Ellis, 2001). Diaries about hierarchical culture and cultural convictions and qualities will be utilized to give pertinent data about the examination (Fullan, 2001). The web has a great deal of libraries that can be utilized looking for scholarly assets to be utilized in research work. Subsequently, in this exploration about hypotheses of culture, the web was the center database utilized in looking through the necessary data. Google motor was often utilized looking for books that could be highlighted in the exploration. Additionally, Academic Search database was utilized to get a few diaries that were believed to be pertinent in handling the investigation. In any case, Google gave enough data and assets that could be required in recovering data about speculations of culture. The Google database has been stacked with a great deal of scholarly assets, and it is evaluated among the best databases for instructive help. There are a ton of key terms that was utilized looking for the assets for the investigation of the Google web index. Since this paper is identified with hypotheses of culture according to the way of life of a clinical specialist, the key terms could incline toward the clinical side. For example, speculations of clinical culture, wellbeing convictions and hypotheses of culture could be utilized as key terms in the web index. Additionally, an announcement, for example, the impacts of culture on the individual/proficient existence of an individual could be utilized. At the point when Google books were looked through utilizing a portion of these watchwords, a great deal of results were acquired subsequently demonstrating a progression of choice for the best part (Helmreich Merritt, 2001). At the point when speculations of culture term as looked in the Academic Search database, fifteen articles were acquired that appeared to be identified with the subject, Theories of Culture. In Google w eb index, they result got endless, yet they were organized by their rating. This implies the articles and books in the principal tallies of results are exceptionally favored for use in the examination. Hypotheses Creators have recently evolved hypotheses of culture that give diverse method of reasoning about culture. A few hypotheses associate the writing about culture in the general public. Initially, culture isn't as particular as nature since it can change occasionally. Culture is characterized as whatever controls the living style of a person rather than the characteristic laws. It is likewise apparent that societies can be learned and drilled (Hendrix Carman, 2010). As indicated by Hegel who was a celebrated French therapist, culture is a progression of occasions that helps an individual played out a specific demonstration. These means make a specific picture that is identified with specific acts and convictions identified with a gathering of individuals. For example, scholastic educational plan makes the way of life of a school, subsequently characterizing all the exercises that should be acted in these specific conditions. Socialization is a significant factor in the network in connection to the way of life of a specific culture. Through socialization, the practices and psyches of the youngsters are molded towards the desires for the network. Along these lines, their demonstrations and thinking will be adequate to the norms of the particular network. At whatever point these kids move from their area to different situations, they are in a place of learning new culture by recognizing the qualities and convictions of the specific network. Language covers the biggest piece of culture, and for any individual to find out about a weird network, the nearby dialects must be learned first. On the off chance that an individual can speak with the nearby language, it will be simpler to get familiar with the way of life and adjust adequately. Accordingly, the initial step to being taken in learning new societies is to ensure that the neighborhood language is found out. In the event that an individual moves to anothe r culture that inside their area, it will be anything but difficult to adjust and become familiar with their new strategies. For example, an individual working in an association that is inside the equivalent neighborhoods, the way of life in the working environment will intermarry with the societys in light of the fact that it the most elevated level of the laborers are from a similar region (Macdonald, 2005). Culture is alluded to as information before of the way that various individuals can learn it. Hence, much about culture is the realities about the universes articles, places, and people groups thoughts among others. Individuals who are having a similar culture are supposed to be sharing a typical factor based the musings about the comprehension of the world. As indicated by Ward Goodenough (1957), s for individuals to fit in a specific culture, they should guarantee that they have a similar comprehension of comparable psychological strive of the world. In spite of the fact that culture has been identified with Knowledge, it has its finish of learning on the grounds that there is no much improvement of thoughts every now and then. A kid who is conceived in a specific culture will learn through their relatives while people are moving to new situations will encounter a procedural learning process. Marx who was a Prussian rationalist accepted that culture is correspondence and there no individual who can gain proficiency with another culture without correspondence. Additionally, he expressed it was a type of intervention, and it could be utilized in various frameworks. For example, if an individual is working in an organization, learning the authoritative culture will improve the usefulness and effectiveness of working. In this manner, a culture can influence the method of working for a specific calling. For this situation, a clinical specialist needs to go through a serious preparing to comprehend the clinical culture. In spite of the expert language, a specialist wil

Application Resume Essay Example | Topics and Well Written Essays - 250 words

Application Resume - Essay Example I applied to the Master Degree so as to propel my scholarly information and vocation seriousness. I am an exceptionally enthusiastic individual with regards to learning new things. This follows the thought that new things accompany difficulties, and difficulties bring about circumstances. By and by, training is a perpetual procedure. At the end of the day, finishing my degree and accomplishing proficient confirmations is simply yet the start of my mission of information. Learning is an on-going procedure that is neither restricted to the proper organizations nor printed affirmations and awards.The drive to begin a business is the craving to work for myself. I trust I am energetic and gifted enough to for all intents and purposes practice my insight and aptitudes in a private issue. My center concern is to fulfill network needs and needs that fall inside my business line. My inspiration is the craving to serve the more extensive society through my inventiveness and imaginativeness. Bu dgetary achievement likewise includes in as an inspirational factor, close by picking up regard and being acknowledged for who I am and what I do. I am a balanced individual as far as trustworthiness, quality, modesty and empathy. I need to stand apart as a good example for my family and network. Much the same as the more extensive society, my family is critical to me. I need to give a pleasant home and a caring air for my family. I underscore on the significance of training to my family since my own prosperity is profoundly ascribed to education.I have picked up values that I might want to see my kids have.

Common Essay Topics For Your Writing Assignment in High School

Common Essay Topics For Your Writing Assignment in High SchoolThere are some good and some bad topics for your freshman English composition class. The bad topics are usually those topics that have a very specific form and feel to them. If you want to be successful in your essay, you need to know the good and bad topics to use in your work.The most common topic for a writing assignment in a high school or college course is that of a research paper. This is because the other assignments in high school are all based on subjects researched about. Therefore, you can expect to write a research paper on a topic that is already well researched and known. Research papers can also take a form in many ways.One common form of research paper is an essay on religion. This is because religion in general is one of the most popular topics that are used in high school courses. Religion has many different facets to it, as do other topics, so using religion as a subject can be very helpful. However, rel igious essays need to be written with a great deal of care.Essays on science are also very popular. Science in general is often known to involve speculation and research. Many students are able to take this and use it as a basis for their essay.Essays on history are another common topic used in class, but they can sometimes seem like the classic topics of a school topic essay. Writing a history essay is difficult, as history often deals with many topics that are not commonly spoken about. Many times, using a subject that is far from the mainstream can help to balance out the topic and add to the essay's meaning.Popular essay topics in high school are those that deal with music and art. Music is often very personal, as is art. Bothof these subjects require that you go into great detail when describing your experience with them. They also have a tendency to be very broad topics, which makes it easy to write an essay that is about many different aspects of your life.However, while some essay topics are very narrow, some are broad and more involved. An example of a wide topic is sex. Sex is the most commonly talked about topic among teens, and therefore, writing an essay on this topic is a good way to make yourself stand out from the rest of the class.As a student, you should know the popular essay topics for your assignment before you get started. This is a good idea to make sure that you will not go over too much and that you will not lose points for topics that are not well researched. While you may not necessarily have a problem with writing an essay that has very few researched topics, it is best to keep these two things in mind when you are choosing the topic for your essay.

King Lears View of Himself Essay - 850 Words

King Lears View of Himself King Lear is a play all about the cruelty of human nature and the ways in which all people, good and bad, can sin, or be sinned against. Lear is a very difficult character to categorise as either good or bad as he is both sinned against and sinning. It is also very difficult to use these sins as a measure of his character as they a varying in severity. When we first meet Lear he is in the process of dividing his kingdom into three, preparing to hand it to his three daughters. This is a sin, as according to The Divine Right of Kings, each monarch is chosen by God, and is there fore answerable to none but him. Having been chosen by God to rule, it†¦show more content†¦Unhappy that I am, I cannot heave My heart into my mouth: I love your majesty According to my bond; no more nor less. Cordelia speaks honestly and sensibly, but by doing so she injures Lears pride, and for this she is disinherited. And when the Kings most trusted advisor takes Cordelias side, the Lear is forced to banish him also to save face. So far Lear appears more sinning than sinned against. His two eldest daughters both lie about their love for him in order to claim their inheritance. Goneril claims; Sir, I love you more than word can ever wield the matter To which her sister, Regan, agrees; I am made of the same mettle as my sister Neither of the two can state a legitimate reason for their love, one claiming that words cannot describe her love, and the other simply agrees. However, I feel that they can be forgiven this sin, as their father had left them with little choice, as is shown by his mistreatment of Cordelia. This must be counted as a sin against the King, as Goneril and Regan did lie with vicious intent. Considering that the daughters sin stemmed from that of the father, we must still consider Lear the greater sinner at this point. 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Societal Norms Of Teenage Pregnancy - 1480 Words

Societal norms discourage sexual behavior in teenagers, however, it is found that many high school students have had sex; and many times, there are no types of contraception used. According to Mollborn (2017), it is found that 1 in 7 of these teenage girls become mothers. Teenage pregnancy has many negative lifelong implications. When a teenager becomes pregnant they are forced to make some very tough choices, and no matter which decision they make about the outcome of their pregnancy, their life will be changed forever. There is a domino effect that takes place when a teen becomes pregnant. The father of the baby, the parents and families of the two who created the situation, as well as their friends will feel the repercussions. Even†¦show more content†¦By allowing a wanting person to adopt the baby, the teen keeps their own freedom for their day to day life, however, the feeling of freedom may not be the key to happiness forever. 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Analysis Of The Book Women And Alcohol A Highland Maya...

The book â€Å"Women and Alcohol in a Highland Maya Town† is a thorough analysis of Chiristine Eber in describing the culture, gender issues, and the drinking alcohol tradition of the Pedranos people living in a highland Chipas community. She mainly aims her discussion toward women in their relationship with men and their daily tasks including nurturing children and working. Eber also represents an in-depth analysis in the drinking tradition of the Pedranos and the religious fiesta. Eber presents her detailed study of the Infrastructure class of the Universal Pattern - a category of production and reproduction- by describing how the Pedranos organize their families and what they do for a living. There is a strict division of labor in the family. While men spend most of their time planting and harvesting corn, women utilize the corn to make food for the whole family (67). Corn makes up about more than sixty percent of the family meals. Women often stay at home to gather corns and beans, nurture children, prepare meals, and learn skills such as embroidery or weaving. Those skills are passed and maintained from generations to generations. Girls develop their weaving skills from the elderly. Sometime during the year, men and women could switch roles to each other. In other words, men stay at home to take care of the children and the family members, feed the animals, grin corn, and prepare the food whereas their wives go to the fields to collect beans and corns. Howe ver, some menShow MoreRelatedNatural Dyes11205 Words   |  45 PagesPolychrome or multicolored fabrics seem to have been developed in the 3rd or 2nd millennium BCE.[2] Textiles with a red-brown warp and an ochre-yellow weft were discovered in Egyptian pyramids of the Sixth Dynasty (2345-2180 BCE).[3] The chemical analysis that would definitively identify the dyes used in ancient textiles has rarely been conducted, and even when a dye such as indigo blue is detected it is impossible to determine which of several indigo-bearing plants was used.[4] Nevertheless, based

Efficient Market Hypothesis free essay sample

Introduction The efficient markets hypothesis (EMH) is a dominant financial markets theory developed by Michael Jensen, a graduate of the University of Chicago and one of the creators of the efficient markets hypothesis, stated that, â€Å"there is no other proposition in economics which has more solid empirical evidence supporting it than the Efficient Markets Hypothesis† [Jensen, 1978, 96]. This paper analyzes whether it is possible to measure if markets are efficient in the strong form of EMH. A generation ago, the efficient market hypothesis was widely accepted by academic financial economists; for example, Eugene Fama’s (1970) influential survey article, â€Å"Efficient Capital Markets. † It was generally believed that securities markets were extremely efficient in reflecting information about individual stocks and about the stock market as a whole. The accepted view was that when information arises, the news spreads very quickly and is incorporated into the prices of securities without delay. Thus, neither technical analysis, which is the study of past stock prices in an attempt to predict future prices, nor even fundamental analysis, which is the analysis of financial information such as company earnings, asset values, etc. It should not be in the form of an essay. It should not simply be the sum of different departmental strategies. Rather, it should present an overall integrated strategy reflecting a long-run scenario plan. It should be supported by the different departmental components of that strategy. The full details of the departmental strategies can be included in Appendices. There are plenty of on-line examples of how to write a strategy document. You will still need to decide which format suits your strategy. Further advice will be given in the module. 2. Media Statement in Response to Intervention (500 words 10%) We will be looking for a justification, integration and coherence focus of action in the statement. To be submitted by 17. 00 Thursday 18th April 2013. 3. Media Conference and Board Presentation (10% or 5% per event) This includes the Management, Presentation and Coherence of the Media Conference and Board Presentation. Individual Assignment 4. Individual Reflection (50%) Critically reflect on selected strategy (10%), group processes (10%); response to the intervention (10%); and your individual role (10%). Identify what you take from these experiences; what you would have done differently? (10%) This report should be in an essay format and can include supporting documents. The purpose of the individual coursework is to enable you to reflect on your learning from the coursework and the Company Case experience. This can include reference to: The challenges of integrating multi-disciplinary approaches to business and integrating business strategy; †¢ Group dynamics and management, your role within the group and interactions with others, decision-making processes under pressure; and group development and coherence; †¢ Real busin ess experiences of public exposure through the media and defence of strategies from senior managers. You might want to structure it by time or key stages (i. e. Strategy formulation and process; responses to interventions and the Media statement; Group formation and dynamics; Media and Board Events and event management). Please do not use this essay to criticise others but to reflect on your experiences and how you might approach this differently in the future. The essay is due at 16. 00 on 24th May 2013. Session 1 Monday 15th April 09. 30 – 11. 00 Module Introduction Introduction to the Case; Allocation of Groups What is Sustainability? In this session we will introduce the Module, its aims, activities and structure and we will clarify the assignments and assessment. We will introduce the Company Case, Wearing Well or Wearing Out? and allocate the groups. We will address the question, what is sustainability? The Company Case The Company Case ‘Wearing Well or Wearing Out? ’ will be introduced; the full case will be circulated separately. In essence Wearing Well is a long-standing UK retail chain which has recently been taken over by a private equity consortium. It has principally sold women’s clothing but also men’s clothing, men’s and ladies shoes and accessories, furnishing, appliances, and home accessories. The company is not considered to be performing well by the owners and they have commissioned a new management team (i. e. YOU in the different groups) to turn the company around. You are asked to prepare an initial five year plan in the form of a Strategy Document and to consider how integrating sustainability into the strategy can add value to the company. You will also be asked to respond to an ‘intervention’ in the form of a Media Statement. You will be required to explain and justify your initial strategy and the subsequent response in two ‘live events’ both on Friday 20th April:1. A Media Conference (supported by a Media statement that you will need to prepare) 2. A Board Meeting (supported by a Strategy Document that you will also need to prepare) Groups The class members will be organised into groups with whom they will address the Group Assignments (Strategy Document, Media Statement in Response to Intervention, Media Conference and Board Meeting). Break out rooms will be allocated. When class members are allocated to their groups, the groups will then need to decide and agree job roles / descriptions / responsibilities and assign these to group members. Each member will then be required to sign a ‘contract’. What is Sustainability? A general introduction to the theme of sustainability will be provided. The key pillars of sustainability will be introduced: 1. Balance of social, environmental and economic criteria 2. Intra-generational justice 3. Inter-generational justice. A systems approach is used to highlight the importance of sustainability and to understand the importance of sustainability to business. Preliminary Reading Senge, P (2009) ‘Sustainability: Not What You Think It Is’ MIT Sloan Management Review June Michael Porter and Mark R Kramer (2011) ‘Creating Shared Value’ Harvard Business Review Jan – Feb 2011 See http://en. wikipedia. org/wiki/Sustainability. Core Reading Stead and Stead (2009) Chapters 1-4 OR Stead and Stead (2004) Chapters 1-3 (Chapter 2 provided) Dunphy Dexter, Andrew Griffiths and Suzanne Benn (2007) Organisational Change for Corporate Sustainability, New York: Routledge. Chapters 1 and 2 (Part 1), Background reading on Sustainability (All provided in the Module Booklet) Assadourian Erik (2007) ’Acknowledgements,’ Vital Signs 2007-2008, 104-105, New York: WW Norton and Company. Brown, Lester R. (2008) Plan B 3. 0: Mobilising to Save Civilisation. New York: WW Norton and Company. Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, and William W. Behrens III. (1972) The Limits to Growth. New York: Universe Books Ehrlich Paul R. and Ann H. Ehrlich (1990) The Population Explosion. New York: Simon and Schuster. Elkington John. (1997) Cannibals with Forks. Oxford UK: Capstone Publishing Limited. Hart, S and Milstein, M (2003) ‘Creating Sustainable Value’ Academy of Management Executive 17 (2) 56 69 Laszlo, C (2003) The Sustainable Company Island Press Chapter 1 Munasinghe, M (2009) Sustainable Development in Practice: Sustainomics Methodology and Applications Cambridge Chapter 2 Senge, Peter M (1990) The Fifth Discipline: The Art and Practice of the Learning Organisation. New York: Doubleday/Currency. Wearing Well CEO Agreement Group Role Description Manage allocation of group roles and submit Manager Agreements Manage decision processes for Group Strategy and Media Statement in Response to Interventions Manage preparation for Media conference and Board presentation Submit Group Strategy and Media Statement (according to deadlines and word lengths) CEO Name Signature Module Lecturer (Simon Wright) Signature Date Wearing Well Manager Agreement Group Role Title Role Description Name Signature CEO Name Signature Date Session 2 Monday 15th April 11. 30 – 13. 00 Shared Value and Stakeholder Value This session will provide the opportunity to revise the concept of stakeholders and to apply it specifically to the question of strategies for sustainability. Different frameworks for understanding stakeholders will be discussed and contrasted, highlighting the importance of understanding and managing stakeholder expectations in strategy formation for sustainability. We will have virtual appearances by the Stakeholder guru, RE ‘Ed’ Freeman and by Harvard Professor Michael. E. Porter discussing the concept of ‘shared value’. Core Reading Michael Porter and Mark R Kramer (2011) ‘Creating Shared Value’ Harvard Business Review Jan – Feb 2011 Freeman, R. Edward, Harrison, Jeffrey S. and Wicks, Andrew C. (2007) Managing for Stakeholders: Survival, Reputation and Success Yale University Press. See provided a short paper R. E. Freeman (2008) ‘Managing for Stakeholders: Survival, Reputation and Success’ Darden Business Publishing, University of Virginia (note permission has been obtained for the use of this paper in this module). Stead, W. Edward and Jean Garner Stead (2009) Management for a Small Planet Greenleaf 3rd Edition Chapter 7 provided Session 3 Monday 15th April 14. 00 – 15. 30 Business Briefing: Sustainability in the Retail Sector Stuart Wright, Head of Corporate Responsibility Sustainability J Sainsbury PLC http://www. j-sainsbury. co. uk/responsibility This presentation will highlight the current sustainability policies, practices and issues for J Sainsbury PLC, one of the UK’s largest supermarkets. The session will provide an opportunity to consider trends, opportunities and challenges from the perspective of one of the UK’s most innovative and successful retailers. Stuart is responsible for the delivery of Sainsburys 20 by 20 Sustainability Plan, a ? 1 billion initiative to drive corporate responsibility across a variety of stretching targets encompassing environmental, sourcing, communities, food health. Session 4 Monday 15th April 16. 00 – 17. 30 Business Briefing and Group work: First Steps Here you will begin your assessment of the Company Case and your preparation of your Strategy. This will involve agreement about individual roles within the Group, integration and time lines, and about decision-making and strategy-making processes. You should start your stakeholder scanning for WW. Sessions 5 6 Tuesday 16th April 09. 30 – 12. 30 Business Briefing and Group work: First Steps Here you will begin your assessment of the Company Case and your preparation of your Strategy. This will involve agreement about individual roles within the Group, integration and time lines, and about decision-making and strategy-making processes. You should start your stakeholder scanning for WW. Sessions 7 8 Tuesday 16th April 13. 30 – 17. 30 Group Work: Scenario Planning for WW This will enable you to apply the processes of scenario planning for sustainability (Sessions 5 and 6). What sort of environment (supply, employees, market) and company do we plan for? What overall strategy should we follow? You may find that this overview gets reviewed as you explore operational realities and develop operational strategies. Session 9 Wednesday 17th April 09. 30 – 11. 00 Business Briefing and Group Work: Operational Scanning for WW Each operational manager should be scanning their area of responsibility: what is working? Why? How do the operations support / undermine the overall performance of WW? This will enable you to apply the thinking about developing operational strategies for WW. Session 10 Wednesday 17th April 11. 30 – 13. 00 Group work: Operational Strategies for WW The process started in Session 8 should feed into the preliminary thinking about operational strategies. You will need to think about the relationships between the results of the different operational scanning exercises and the fit – or otherwise – of preliminary operational strategies. These will ultimately need to be informed by the overall strategy that you select. However, also the overall strategy needs to take account of operational realities and to integrate operational strategies. What do you remember from your Strategy modules? Session 11 Wednesday 17th April 14. 00 – 15. 30 Group Work: Preliminary Integration of Strategies for WW Here you will begin to integrate your operational Strategies; identify and address inconsistencies. Do the operational strategies reinforce one another? Does the overall strategy run through all the operations? Is there a clear vision for WW?

Management Using Data Mining And Data Warehousing Information Technology Essay Example

Management Using Data Mining And Data Warehousing Information Technology Essay Data excavation has been used for happening utile and related information from different beginnings ; Data Warehousing has been used for hive awaying organisation informations it is merely like a shop, Knowledge direction ( KM ) has been used for pull offing the cognition. The job of big sum of informations in the organisations, it is challenge for determination shapers to command the informations ( Shaw, Subramaniam, A Tan, A ; A Welge, 2001 ) . In 1999, it was estimated that 30 % of houses informations warehouses contained greater than one trillion characters of informations ( Bransten, 1999 cited in Heinrichs, A ; A Lim, 2003 p.103 ) . Harmonizing to Shaw et Al ( 2001 ) the information repositing and knowledge direction contribute for informations excavation procedure. Data excavation techniques can be used for detecting undeveloped forms of informations signifier informations warehouses ( Nemati, Steiger, Iyer A ; Herschel, 2002 ) . Data excavation is a procedure of nontrivial extraction of implicit, antecedently unknown, and potentially utile information from databases ( Chen, Han, A ; Yu, 1996 cited in Chen, Chen A ; A Tung, 2006 p.1505 ) It is really difficult to mange and do determinations organize immense sum of informations. Organizations or even little concerns want their informations to be meaningful, manageable and optimized. Time is money and organisations do nt desire to blow their clip to seek records from different beginnings ( Han A ; Kamber 2006 ) . Sometimes directors need to take speedy determinations and it is difficult for them because related information is stored in different formats and even on different locations and organisations do nt desire to blow clip. The information size is traveling to increase and it is really difficult for a determinations shaper to pull out related information from immense sums of informations ( Han A ; Kamber 2006 ) . In this study how determination devising from immense sum of informations by utilizing informations excavation techniques ( Han A ; Kamber 2006 ) . In this study, how we extract our interesting form from database. We will write a custom essay sample on Management Using Data Mining And Data Warehousing Information Technology specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Management Using Data Mining And Data Warehousing Information Technology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Management Using Data Mining And Data Warehousing Information Technology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The remaining of the study is divided into following subdivisions. In subdivision 2, is about background of the DSS, KM, DM, Data repositing and connexion between DSS, KM, DM, and informations warehousing. In Section 3 is a instance survey of Ghani Group of companies procurement section presented, in subdivision 4 is how informations excavation assisting to determination devising is discussed in subdivision 5 is about treatment and future work and in the last subdivision 6 is decision of the study. 2. Theory 2.1 Overview of DSS Decision devising is a really tuff and encephalon storming undertaking. It can be more tuff and negative affect non merely concern even your personal life, if you have non good information about background cognition of the undertaking. If you have good background cognition and history of any relevant determination that you have made it can be really helpful for doing determination. The construct of DSSs was introduced, from a theoretical point of position, in the late sixtiess ( Zopounidis, Doumpos A ; Matsatsinis, 1997 p.260 ) . We have needs determination support system for doing rapidly and acquiring positive consequences on our concern. What is determination support system? Harmonizing to Keen and Scott Morton s ( 1978, p 1 ) cited in ( Alenljung, 2008 ) : Decision support implies the usage of computing machines to: ( 1 ) Aid directors in their determination processes in semi structured undertakings. ( 2 ) Support, instead than replace, managerial judgement. ( 3 ) Better the effectivity of determination doing instead than its efficiency. And how is work. Harmonizing to Turban s ( 1990, p 109 ) definition cited in ( Alenljung, 2008 ) : A DSS is an synergistic, flexible, and adaptable CBIS [ Computer-Based Information System ] that utilizes determination regulations, theoretical accounts, and theoretical account bases coupled with a comprehensive database and the determination shaper s ain penetrations, taking to specific, implementable determinations in work outing jobs that would non be conformable to direction scientific discipline optimisation theoretical accounts per Se. Therefore, a DSS supports complex determination devising and increases its effectivity. A DSS is a computing machine based, user friendly, support for different determination devising at different managerial degrees, efficient and effectual system ( Alter, 1980 ; Bidgoli, 1989 ; Keen A ; Scott Morton, 1978 ; Mallach 1994 ; Marakas, 1999 ; Sprague, 1989 ; Turban et al. , 2007 cit ed in Alenljund, 2008 ) . There are different types of determination support harmonizing to Power s ( 2002 ) cited in Alenljund, 2008 classs are: Data-driven DSS Model-driven DSS Knowledge-driven DSS Document-driven DSS Communication-driven and group DSS. In this study I have chiefly concern data-driven DSS. Data-driven determination support system is assisting for analysis from the big sum of informations and informations repositing, executive information system and informations excavation are subcategories of data-driven determination support system ( Power, 2002 ; Turban et al.,2007 cited in Alenljund, 2008 ) . In the data-driven determination support system we use historical informations informations is loaded into the informations warehouse and is accessed at that place, but one time the snapshot of information is made, the informations in the warehouse does non alter ( Inmon A ; Hackathorn, 1994, p 10 cited in Alenjund, 2008 ) . And informations excavation can assist to happening concealed form and values from the informations ( Han A ; Kamber 2006 ) . Data-driven emphasizes the analysis of informations that are in big measure. This type of DSS normally data warehouses, EIS, and analytical systems ( Power, 2002 ; Turban et a l.,2007 cited in Alenljund, 2008 ) . It accesses the big sum of structured informations from companies informations and external every bit good. The users of this type of DSS are troughs, staff and providers ( Power, 2002 ) . The intent of data-driven DSS is query informations from informations ware houses and engineerings used in data-driven DSS are client waiter or we can utilize web as good ( power, 2002 ) . The primary aim of these engineerings is to do the informations accessible for direction and allow it be turned into information to back up decision-making ( Lohman et al, 2003 ) . 2.2. Overview of Data Mining in Decision support System Simply stated, informations excavation refers to pull out or excavation cognition from big sums of information. Harmonizing to Han A ; Kamber ( 2006 ) Data excavation is the procedure of pull outing concealed forms from informations. As more information is gathered, with the sum of informations duplicating every three old ages ( Lyman, 2000 ) , informations excavation is going an progressively of import tool to transform this information into cognition. Data excavation is normally used in every type of application in these yearss like fraud sensing, selling applications etc. In the information mineworker centered DM rhythm, there are five stages: communication and planning, developing hypotheses, informations readying, choosing DM tools, and measuring DM consequences, most of the descriptions of these stages can be found in the DM literature ( Berry A ; Linoff, 2000 ) . 2.2.1 Data Mining Tasks Data excavation is the procedure of seeking and analysing informations in order to happen inexplicit, but potentially utile, information ( Berry and Linoff, 2007 ) . Data excavation involves choosing, researching and patterning immense sums of informations to pull out unknown forms and the consequence of that comprehensive information from big sums of informations ( Han A ; Kamber 2006 ) . Data excavation has a statistical analysis graphical representation, regulation find, determination trees. Extracting forms from big informations sets is a information excavation undertaking. We can split informations mining undertakings into five classs ( Shaw et al, 2001 ) : Figure1: figure is taken from ( Shaw et al, 2001 ) Dependence analysis The primary type of dependence cognition is the association between sets of points stated with some minimal specified assurance ( Shaw et al, 2001 ) . This type of analysis is helpful for marketing analysis for illustration a client purchases eggs and how many opportunities are at that place he/she purchases bread excessively. Market basket analysis is another name of dependence analysis ( shaw et Al, 2001 ) Class designation We can sort clients into categories, for illustration we can do a category of one client income, often purchased points, and past purchases of that client ( Shaw et al, 2001 ) . Concept description Concept description is a technique to group clients based on their sphere cognition and the database, without any forced definitions of the groups ( Shaw et al, 2001, p.129 ) . Concept description can be used for summarisation, favoritism, or comparing of selling and client cognition ( Shaw et al, 2001 p.129 ) . Data summarisation is the procedure of deducing a characteristic sum-up of a information subset that is interesting with regard to domain cognition and the full information file ( Shaw et al, 2001 p.129 ) . Customers profile can be build utilizing grouping harmonizing to their business, income and interesting thing that he/she purchase ( Shaw et al, 2001 ) . Deviation sensing Deviation sensings are really utile for detecting the anomalousness and alterations ( Shaw et al, 2001 ) . Anomalies can be defined as those things that have uniqueness or different from the normal ( Shaw et al, 2001 ) . For illustration recognition card company happen a sudden addition in the recognition purchases of an single client ( Shaw et al, 2001 ) . It may be behavioural alteration of a client, and non needfully a fraud ( Shaw et al, 2001 ) . Therefore, verification of the alteration is made after probe and the cognition is updated ( Shaw et al, 2001 ) . Data visual image There are many package plans available for informations visual image intents for illustration graph base representation is 2-dimensionaland 3- dimensional ( Shaw et al, 2001 ) . Data visual image can be used to tie in other undertakings such as dependence analysis, category designation, concept description and divergence sensing ( Shaw et al, 2001 p.130 ) . Day by twenty-four hours informations is traveling to increase and his creates troubles for direction to take determinations utilizing old informations, for illustration a procurance section wants to buy some points, foremost of all the procurance trough checks the providers that already supplied these points so he/she cheques the which provider gave good rates, quality and supply in clip ( Shaw et al, 2001 ) . The procurement director can pull out this information by utilizing informations excavation methods ( Shaw et al, 2001 ) . 2.2.2 Knowledge Discovered from Database Figure2: The above figure is taken from informations mining book by ( Han A ; Kamber, 2001 ) . It show the stairss of cognition Discovered from Database ( KDD ) In the above figure, we understand domain larning. In selected procurance instance survey we learn all the relevant information for points purchase. We find the utile characteristics for all purchases, provider, supply goods, faulty points how many times a specific provider supply the same point and how many times same mistake is repeated. Then we apply categorization, sum up, constellating etc and eventually we present the cognition. There are four common maps in informations excavation ( Han A ; Kamber, 2001 ) : Categorization It describes and distinguishes the categories for future anticipation ( Han A ; Kamber, 2001 ) . For illustration this recognition card is fraud or non? Classify the states harmonizing to their clime ( Han A ; Kamber, 2001 ) . This provider provide the goods in clip or non etc Clustering Grouping informations into signifier of new categories ( Han A ; Kamber, 2001 ) . For illustration a provider payments, supplier purchase orders, provider citations etc. Arrested development In arrested development we find the solutions that decrease the mistakes. Association regulation It define the connexion between different points for illustration if a purchase requisition have less points so what is the provider citation and if the no of points are increase so what is the provider citation. If in purchase petitions have more than one point so what is the provider response about it alternatively a individual point. We use informations excavation for acquiring historical informations ( Han A ; Kamber, 2001 ) the chief purpose to this study to increase the determination doing power utilizing historical or old informations. Mostly companies do non utilize their old informations, ghani group of companies has same job, they do non utilize there old informations, they think that it is nonmeaningful, clip consuming, excess load and necessitate more human resources for utilizing old informations. But in existent universe historical information is meaningful, clip economy, assisting to diminishing the load, when we are roll uping informations we need excess human resources but when it completed and organized state of affairs will wholly alter and it decrease the cost of excess human resources, if we mine this information and do some interesting forms from that information it will helpful in the future determination devising. We can detect our error that companies did in the past, we can detect utilizin g old informations in meaningful ways and increase determination devising. Connection between DSS, KM and DM The intent of informations excavation and determination support system solves the hard and large jobs ( Bohanec A ; Zupan, 2001 ) . Harmonizing to Bojance and Zupan ( 2001 ) The integrating of DM and DS may better the quality of problem-solving methods, procedures, and achieved consequences. Data excavation and information warehouses for illustration informations regular hexahedron, OLAP, information marketplaces, determination trees and so on can be used for doing determinations as it has used in instance survey. The cognition from antecedently stored used make new cognition assisting to determination shaper to do determination ( Nemati, Steiger, Iyer A ; Herschel, 2002 ) . Explicit cognition generated from GSS brainstorming Sessionss and stored as text watercourses can be analyzed by text excavation package, a signifier of AI based information excavation, to supply cardinal words, related constructs, bunchs of similar thoughts, etc ( Nemati, Steiger, Iyer A ; Herschel, 2002 p.147 ) . Park et Al ( 2001 ) proposed the KREFS cognition direction model has four major faculties, the natural information preprocess and send to data excavation faculty so knowledge extracted from informations mining faculty and direct it to knowledge polish and cognition public presentation component faculties. Harmonizing to Nemati et Al ( 2002 ) cognition wherhouse consist of six constituents ( 1 ) the data/knowledge acquisition faculty, ( 2 ) the two feedback cringles, ( 3 ) the extraction, transmutation and burden faculty, ( 4 ) a cognition warehouse ( storage ) faculty, ( 5 ) the analysis work bench, and ( 6 ) a communicating manager/ user interface faculty . The information excavation techniques like association regulations apply for old cognition to acquiring new forms from old informations utilizing as input for determination support system. 3. Case study-presentation The intent of this study is to efficient usage to informations excavation techniques for determination support system. The usage of informations mining techniques to better the whole concern procedure, as it has shown in instance survey of the procurance section. Introduction of company First of all brief introduce of the Ghani group of companies. Ghani Group is a Lahore based group which is running a diverse scope of concerns including three glass workss, an car works, a figure of taking excavation companies, and trading houses. The Ghani Group of companies has an one-year turnover of over 5 billion Sri lanka rupees. Their venture into the fabrication field took the signifier of Ghani Glass, incorporated in 1992 and get downing production in 1995, organizing the first measure on the route to success of Ghani Glass limited, which today own three glass workss viz. GGL1 Hattar, GGL2 Landhi and GGL3 Sheikhupura. Background and Problems From my experience of the Ghani Group of companies in the section of Procurement, the procedure of procurance is a manual. The duty of procurement section is buying natural stuff or any type of goods that ghani group of companies demand. It has some draw dorsums and first of all how purchase requisitions occur, how it reach in the procurance section, and so how the procurance section works that purchase petition measure by measure every bit defined below. Bing a anchor of the Ghani Group of companies Procurement Department it is still working under the traditional methods of buying. Pull offing more than 100 petitions per twenty-four hours is a hard occupation for the staff. As specified earlier, their procurance system is traditional. Demands and purchase requisitions come from the workss and so procurement staff get down the procedure. The purchase requisitions come from the works by station or particular individual allocated for that intent. When the purchase requisitions reach in the procurance section foremost the requisitions are being separate harmonizing to their nature. Then they are handed over to the appropriate field staff that brings them to market ( Suppliers/Vendors ) . They collect the rates from 3 to 4 providers and subject them to the procurance coordinator in the corporate office who compares the rates and finalizes the order by making a insouciant deal with the provider. A purchase order is issued with the blessing of the manager procurance and the provider gets apt to supply the needed stuff on committed rates and required bringing program. As the providers send the stuff to the works, the chief shop issues a GRIR papers ( Good Received and Inspection Report ) , which authenticates that the stuffs has received with the criterions needed and committed. The procurance section receives the GRIR and submits them to the accountant section with the bills of stuff to finalise the payments. How natural stuffs or any other purchase petition cause meet demand on. The procurement section of the Ghani Group of companies Lahore has some jobs in buying points, since the Ghani groups of companies have many workss in different metropoliss and the procurement section of Ghani group of companies is situated in City Lahore. The procurance section duties to carry through every works purchase petitions ( natural stuff or any type of goods ) . For illustration bike works out of natural stuff. The works trough cheques if the natural stuff is available in stock list or non if stuff is non available in the stock list. The director of the section concerned makes a purchase requisitions for needful points. In the Purchase Requisition there are reference Department Name and Address, day of the month, point Idaho, point name, No of Item, Unit, needed day of the month, and remarks. The Purchase Requisition id sent to the procurance section manually by manus or by station. When purchase requisitions reach the procurance section. They are sorted out and manus after the concern individuals. The individual Concerned checks the purchase requisition and contacts providers that he/she has on record. The provider gives rates of that point, manner of payment and bringing day of the month. The procurance coordinator compares all the citations and gives a purchase order to the provider selected. At this phase the Ghani Group of companies face job, if they do non pull off the cognition. If they compare old records they need a batch of clip to make that because they have no records of old records except packages of documents in files. Then the provider supplies the point desired to the requested section. The requested section checks the quality of points and measure of points ; the requested section sends the Goods Received Investigation Report ( GRIR ) to the history subdivision. The provider besides sends the bill to the history section. The procurance section had already sent the purchase order transcript to the history section. The history section makes the payment to the provider. In this method there are many jobs and we holding batch of records of providers after some old ages. Company needs batch of human resource. Company need batch of infinite required where we save the paper based records. Lot of clip is required to seek the specific merchandise record that had purchased some twelvemonth ago. In Procurement section demand determination support system, helpful for doing determinations in selecting and linking providers. The chief job of the procurement section of the Ghani Group of companies is that they lack of cognition direction. Company has batch of informations after few old ages. Ghani group of companies should mange that information in a signifier that it supports for determination devising. For all purchase requisitions, citations, purchase orders, goods received probe study, bills etc, we should sort the informations and extract cognition from it. 4. Deployment Analysis and Design This subdivision is about description of the system. The system will be web based. Harmonizing to Bharati A ; Chaudhury ( 2004 p.187 ) Web-based determination support systems are being employed by organisations as determination AIDSs for employees every bit good as clients . First of all we have to roll up the informations from all beginnings as described in the figure below. We have extract cognition from informations and happen interesting forms from that information ( Venter et al, 1997 ) . The information is now in good formed and meaningful. Data excavation techniques ( determinations tree, regulation finds, categorization etc ) for the intent of determination support system ( Wan A ; Lei, 2009 ) we can easy take many determinations for illustration about supplier choice, old purchase records, supplier history etc. When we manage the informations in Knowledge Management utilizing informations excavation techniques the procurance section can easy do determinations. The diagram shows the high degree extraction from operational databases and other beginnings. Figure3: The above figure is taken from informations mining book by ( Han A ; Kamber, 2001 ) . The above usage instance diagram shows how procurement coordinators can interact the system. The diagram besides shows what tasks that procurance coordinator to execute. Data Base Design This is the proposed database design. We can utilize this database for salvaging records, recovering records, modifying records, delete records. How system Work In my intent system there will be a web based system. If any point should be out of stock, the concern director ( section director ) login the system in and creates a purchase requisition when he shall come in the point information point codification or point name in the purchase requisition signifier, the system will demo automatically the available measure of that point. This is produce with the aid of determination support system. The concern trough fills out the purchase requisition signifier and submits that form to the system. Some clip he want to cognize when this point purchased last clip how much measure and where it has used we make these type of regulation utilizing informations excavation techniques. When new purchase requisitions arrive in the system, the system shows an qui vive and the procurance director cheques and verifies that purchase requisition. He can verify for wrong entry or multiple entry etc. After verifying he/she will print that purchase petition on the web. The system besides sends an electronic mail to all relevant registered providers for that purchase petition. The providers view the purchase petitions and submit their citations to the system. In the instance of a new provider should register himself in the system. It will be web based so local providers registry and subject citations every bit good as international providers. The procurance trough gets all the citations from the system and so analyse them. At this phase we implement informations excavation techniques in our system. We enter the point code/name the system will demo us old records of that point, the providers name and point rate, the provider Goods Received Investigation Report that have purchased late. We can pull out different type of informations utilizing informations excavation for illustration we make some regulations ( Wan A ; Lei, 2009 ) like best provider who supply that merchandise we shall look into these properties merchandise lowest cost, best quality, minimal shipment clip, and long clip recognition installation. This type of association regulations build. In these records we can easy analyse any provider and citation that we have received. Databases Cost Quality Shipment clip Credit Facility Decision Making Using determination support system we can easy do determinations. We can recycle old informations, for illustration we can look into the provider s history like cost, quality, shipped clip and recognition installation. We can look into that the provider delivers points in clip or non. So data excavation is used for pull outing informations from databases and gives input to determination shaper as shown above in the figure. We can see the informations from different angles and do determinations from this cognition. It will increase the control for choosing supplier procedure. It will besides assist for many procedures are automated. One of the providers shall be selected for a purchase order on the footing of old cognition and his new citation. After successfully holding delivered the points, the provider shall besides subject an bill. The concern director shall do a GRIR on the bases of the purchase order. The accountant shall verify the bill with GRIR and purchase order and so he shall unclutter the payment of that provider on the method which is mentioned in the purchase order. So it is really helpful for determination devising, whenever the procurance section receives the new purchase petition. They can easy reach providers. The procurement section can easy do determinations which provider is the best. In some instances, points ( natural stuff ) can needed desperately so the procurance section look into the old bringing of that point and contact that provider. If any organisation implements that system they will hold good bases for determination devising. Implementing that system they will non necessitate a immense figure of human resorts for the procurance section. After deployment of the undertaking in the ghani group of companies it will helpful making interesting forms from the old fresh information ( Han A ; Kamber 2006 ) , it will helpful for pull offing the cognition in the signifier of informations marketplaces ( Han A ; Kamber 2006 ) , it will diminish the cost of human resources, it will helpful when the new procurance director replace, it will increase the determination doing power, it will helpful for doing speedy determinations, it will helpful for larning errors that company did in the yesteryear, it will helpful for diminishing the frauds in the procurance section, and it will increase the efficiency of the section. The system will demo all the historical information which come the determination rapidly. The system shows the old records of relevant purchases and its affects that will helpful for larning positive and negative points for illustration purchase order given to non popular provider, who gave us non standard natural st uff with low monetary value. If the natural stuff is non up to standard the resulted merchandise will non reliable and it will damage the company reputation. A instance survey has discussed in the paper of Chen et Al ( 2007 ) it will specifically manage the procurance section but my proposed system mange the whole procedure of procurance from purchase petition coevals to raw stuff delivered. 5. Discussion The information excavation techniques are helpful and usage for determination support system. Harmonizing to shaw et Al ( 2001 ) Ghani group of companies belief that it is need and requirement to deeply understand and usage of cognition direction and informations excavation for determination support system. Harmonizing to Power ( 2002 ) there are different types of determination support system. In this study chiefly stress on data-driven determination support system for pull outing cognition from big sum of informations ( Nilsson A ; Ziemke, 2007 ) . The procurance coordinators ( determination shapers ) confronting batch of jobs during the procurement procedure in the Ghani group of companies. The handiness of big volume of informations, made possible by modern information engineering, a major job is to filtrate, kind, procedure, analyze and manage this information in order to pull out the information relevant to the user and the growing in the size and figure of bing databases far exceeds human abilities to analyse such informations utilizing traditional tools and therefore creates both a demand and an chance for informations excavation tools ( shaw et Al, 2001 p.135-136 ) . The information excavation techniques utilizing web as described in instance survey will hold better decision-making satisfaction with timely, accurate, and complete information ( Bharati A ; Chaudhury, 2004 ) The part of the study is use of informations excavation technique specially association regulations for determination support system and a web based system acquiring inputs from the informations excavation for determination support system. The system has designed to carry through the demands of procurance section but it will be extendible to whole organisation the undermentioned research issues are identified: How we can we seprate the trd What type of function drama gatekeepers of the workss? How to hive away new natural stuff? How to incorporate the system into whole organisation? 6. Decision In this study I present a instance survey of procurement systems. We have lot of informations that is nonmeaningful and we have to utilize in an efficiently manner so that we can make determination support system. I used informations excavation and Knowledge Management for determination devising. We can salvage clip and money implementing the system in the organisation. We can do speedy determinations for any instance of purchase. We can pull off our informations in a good organized signifier. The system shall work in optimized.

Free Essays on Image Portrayed By American Television

Today, everything is based solely on image. Everyone has to be a â€Å"baller,† â€Å"pimp,† or best looking. T.V. has set an extremely materialistic image that has altered our culture. If you’re not thin, sexy, and rich, then you’re nothing in America. Girls spend hours in the bathroom trying to get pretty before they go out. Guys work out, shave, and work on their pick up lines so they can get the most women. Being natural is not an option. If all my knowledge of American Society was based solely on what I saw on T.V., I’d say they are a paganistic, superficial, ignorant, and ill-mannered group of people. Beer, cussing, money, and women, is this what is supposed to make up the American man? Is the women demanded to look the best, have the best clothes, and have the fittest, most busty body? Should every guy be able to be with as many women as they want, while girls should stay pure until marriage? According to the three shows Making the Band 2, The Man Show, and Insomniac with Dave Attel it is. Solely using this as my knowledge, that’s the perception I got. These shows portray a wrong image of the American people. The depict the males as alcoholics, foul mouths, and morally challenged gender. In Making the Band 2, they portrayed the guys trying to be â€Å"thugs† and â€Å"gangstas,† and trying to keep that image because it’s the new trend. They use extremely vulgar language in both their daily lives and lyrics to their rap songs. Their minds are focused on money, girls, and clothing. The women on the other hand are always trying to fix their faces, hair, and trying to fit into the tightest and skimpiest clothes they can. This puts a lot of pressure on the American people to be the coolest, or best looking in the world. Insomniac with Dave Attel could definitely make the men look terrible. He goes from bar to bar, getting extremely drunk and is on a quest to show the â€Å"Great American Night Life.†... Free Essays on Image Portrayed By American Television Free Essays on Image Portrayed By American Television Today, everything is based solely on image. Everyone has to be a â€Å"baller,† â€Å"pimp,† or best looking. T.V. has set an extremely materialistic image that has altered our culture. If you’re not thin, sexy, and rich, then you’re nothing in America. Girls spend hours in the bathroom trying to get pretty before they go out. Guys work out, shave, and work on their pick up lines so they can get the most women. Being natural is not an option. If all my knowledge of American Society was based solely on what I saw on T.V., I’d say they are a paganistic, superficial, ignorant, and ill-mannered group of people. Beer, cussing, money, and women, is this what is supposed to make up the American man? Is the women demanded to look the best, have the best clothes, and have the fittest, most busty body? Should every guy be able to be with as many women as they want, while girls should stay pure until marriage? According to the three shows Making the Band 2, The Man Show, and Insomniac with Dave Attel it is. Solely using this as my knowledge, that’s the perception I got. These shows portray a wrong image of the American people. The depict the males as alcoholics, foul mouths, and morally challenged gender. In Making the Band 2, they portrayed the guys trying to be â€Å"thugs† and â€Å"gangstas,† and trying to keep that image because it’s the new trend. They use extremely vulgar language in both their daily lives and lyrics to their rap songs. Their minds are focused on money, girls, and clothing. The women on the other hand are always trying to fix their faces, hair, and trying to fit into the tightest and skimpiest clothes they can. This puts a lot of pressure on the American people to be the coolest, or best looking in the world. Insomniac with Dave Attel could definitely make the men look terrible. He goes from bar to bar, getting extremely drunk and is on a quest to show the â€Å"Great American Night Life.†...

Comparison between sudden fiction story The Country Where Nobody Ever Essay

Comparison between sudden fiction story The Country Where Nobody Ever Grew Old and Died by William Maxwell and the Garden of Eden from the Bible - Essay Example He/she claims that the story is in the Leipzig edition of the book; however, Beckford’s book does not have any reference to the case that told in the story. The major theme of the story, as its title also implied, is the question of immortality/temporality. In that sense, the story reminds â€Å"Garden of Eden† in the Bible. The aim of this paper is to compare how the theme of immortality/ temporality is interwoven into the fabrics of both stories. Firstly, a brief account on the theme of immortality in the â€Å"Garden of Eden† story will be given. Then, the stories’ differences in regard to the theme will be discussed. Before proceeding to the comparison, the question of immortality raised by the â€Å"Garden of Eden† story must be discussed. The question of what death is and whether Adam was made mortal holds a crucial place in biblical studies. The question of mortality/immortality is significant in a sense that it puts the authority of God in question while raising a suspicion that whether the snake was right. In Genesis 2: 15-17, God makes an arrangement with Adam and tells him that he will die if he eats of the tree of the knowledge: The Lord God took the man and put him in the garden of Eden to work it and keep it. And the Lord God commanded the man, saying â€Å"You may surely eat of every tree of the garden, â€Å"but of the tree of the knowledge of good and evil you shall not eat, for in the day that you eat of it you shall surely die.† It is very clear from the above passage that if they disobey God’s command, they will be punished by death sentence. On the other hand, when the serpent and Eve converse (3:1b-5), the serpent says to the woman â€Å"You will not surely die† and contradicts God’s commandment of â€Å"You shall surely die†. However, although they ate the fruit of the tree of knowledge, they did not die and God pronounces a different sentence in 3:14-19. The discrepancy between the

Gaz de France Essay Example | Topics and Well Written Essays - 1000 words

Gaz de France - Essay Example The interest rate also plays an important role. The prevalent interest of FF against USD will influence FF-USD forward exchange rate. The government budget also plays a role in the exchange market; a deficit in the budget increases foreign currency demand. Among listed parameters; account balance, foreign exchange reserves and government budget are considered as the core parameters. the period from 1980 to the 1st quarter of 1986. Both account balance, and foreign reserves decreased during years from 1980 to 1982. It would depreciate FF against USD, which is also confirmed by the increase in the deficit of the government budget. During the years from 1982 through 1985, an increase in the current account and foreign reserves were observed; however, the budget deficit during the same time kept increasing. This trend would further depreciate the French Franc. Budget deficit considerably decreased in the 1st quarter of 1986 with respect to 1985; this will appreciate the Franc. A combined analysis of trend of account balance, foreign reserve and budget deficit explains that depreciation rate will be substantial during the years from 1980 through 1984, which will slow down in 1985 demonstrating further appreciation of FF in the subsequent year with respect to the previous years. The exchange rate between two currencies is influenced by various parameters. This assignment has selected three parameters; current account, foreign exchange reserves and government budget. The set forth above section presented a forecast of the behavior of the FF-USD exchange rate. The attached graph displays the movement of the real exchange rate for years from 1980 to the 1st quarter of 1986, which confirms the forecasted behavior. The FF depreciated from 1980 to 1982 because all three parameters; budget, balance and reserve show decrease in values from 1980 through 1982. The current balance and reserves showed an in increase from 1982 to 1985, but the budget deficit showed

Hsc Mod C Julius Caesar Essay Example for Free

Hsc Mod C Julius Caesar Essay Composers of texts present a biased attitude to the events, personalities or situations represented. In various texts such as Shakespeare’s â€Å"Julius Caesar† and Leunig’s cartoon â€Å"Yet another picture with the wrong caption†, the composers bias is evident even though conflicting perspectives towards the personality are presented. Although conflicting perspectives are present in Shakespeare’s â€Å"Julius Caesar†, the composers bias is still evident. Shakespeare’s â€Å"Julius Caesar† is a play which reflected the anxiety of England over succession of leadership. When the play was written in 1599, intense censorship prevailed and Shakespeare chose Caesar’s story in order to convey significant ideas and messages to the Elizabethan audience about the importance of strong leadership. Shakespeare’s biased attitude is evident throughout the course of the play â€Å"Julius Caesar† as perspectives of Caesar differs greatly. The representation of multiple conflicting perspectives in â€Å"Julius Caesar† does not ensure that the text remains unbiased in its portrayal of personalities. Conflicting perspectives are used in â€Å"Julius Caesar† to build dramatic tension, within the group of conspirators as well as those who oppose them. In the beginning, Shakespeare manipulates us to take on the conspirators’ view of Caesar as an egomaniac dictator whom is ruthless, cunning and overall intolerable. This view is depicted in Act I Scene II of the play whereby Flavius and Murellus are killed for breaking up celebrations on Caesar becoming king â€Å"Murellus and Flavius, for pulling scarves of Caesars images, are put to silence. Fare you well†. Caesars arrogance and egotistical nature can be seen through his language which is autocratic and imperative throughout the play â€Å"For always I am Caesar†. Shakespeare depicts Caesar in an unflattering light to a certain extent to reiterate the importance of strong leadership to the Elizabethan audience. Shakespeare’s bias is further presented in the play â€Å"Julius Caesar† as he moulds us to value Caesar, and we later perceive him as a successful and deserving leader. This is shown after the assassination, as Caesar remains omnipotent throughout the rest of the play whereby Brutus sees his ghost on several occasions. This notion is further heightened as both Cassius and Brutus die with their last words being concerned with Caesar â€Å"Caesar, thou art revenged†. In turn, this further illustrates that the composers biased attitude is evident in the play â€Å"Julius Caesar† as we are given multiple perceptions on the one personality. Therefore it is evident that even though different perspectives towards the personality are manifested, Shakespeare’s bias is still evident. In the play â€Å"Julius Caesar† individuals are driven by different ambitions and motivations including those of freedom, idealism and honour. Both Brutus and Cassius see the need for Caesar’s death but are driven by different motivations and perspectives on the political situation at the time. Cassius hates Caesar and his hatred towards him is caused in part for the power given to someone he sees as his physical and intellectual inferior, which is shown through persuasive rhetorical questions â€Å"Upon what meat doth this our Caesar feed/ That he has grown so great? † His hatred is trigged by his own lack of success infuriated by perceptions that a man so physically feeble should â€Å"bear the palm alone†. Cassius hatred towards Caesar and his perception of him being a Tyrant is further heightened through the use of visual imagery â€Å" he doth bestride the narrow world/ Like a Colossus, and we petty men/ Walk under his huge legs and peep about/ To find ourselves dishonorable graves†. Unlike Cassius, Brutus is an honorable, self –righteous and noble man whose motivation for Caesars death is driven for the love of Rome as well as his concern that Rome would become a dictatorship ruled by a single corrupted individual, rather than the malice, greed and envy that Cassius carries. Brutus’s motivations behind the death of Caesar is clearly evident in his speech after the assassination. Throughout his speech, Brutus relies on reason and logical rationale and syllogisms to explain the reasons behind the assassination â€Å"If then that friend demand why Brutus rose against Caesar, this is my answer: not that I loved Caesar less, but that I loved Rome more. Had you rather Caesar were living, and die all slaves, than that Caesar were dead, to live all free man? /as he was ambitious, I slew him†. These strong and emotive words demonstrate Brutus strong love for Rome. Thus it can be said that, although Shakespeare presents various perceptions towards Julius Caesar, the composer’s bias is not negated. In comparison to the perceptions both Cassius and Brutus have towards Caesar, is the perspectives of Antony and Caesar of himself. Antony looked at Caesar as a friend, a role model as well as a kind and deserving leader. This notion is exemplified through the use of emotive language â€Å"O mighty Caesar! /most noble blood of all this world/ the noblest man/ That ever lived in the tide of times†. Furthermore, the use of descriptive and connotative language throughout Antony’s funeral eulogy such as â€Å"sweet Caesar† paints Caesar as a victim to an appalling and monstrous crime. His disgust and pity towards the conspirators is also clearly illustrated throughout the eulogy. He describes the conspirators as â€Å"butchers† and, again in a soliloquy, cries â€Å"havoc and let slip the dogs of war†, which reiterates Antony’s deep loathing of the conspirators actions towards Caesar. On the other hand, Caesar perceives himself as invincible as well as a grand and confident leader. Self promoting imagery which relates to constancy, â€Å"But I am as constant as the northern star† as well as Godlike, monumental power, â€Å"Hence! Wilt thou lift up Olympus? † exemplifies his steady and firm nature of being a ruler. His confidence of being a successful leader which has been aroused by his social status is heightened throughout the imperative words â€Å"For always I am Caesar†. This therefore illustrates the many perceptions presented to the one personality in the play â€Å"Julius Caesar†. Hence it is evident, that the text â€Å"Julius Caesar† remains biased even though there are conflicting perspectives presented. Leunig’s sardonic cartoon â€Å"Yet another picture with the wrong caption† is another example of conflicting perspectives. The cartoon is in the form of a newspaper report in which shocking facts and statistics about the conditions in the war in Iraq are just beneath the image in which John Howard and George Bush are leaning forward, smiling and shaking hands in front of an immaculate fireplace. There are two very obvious perspectives being presented about the coalitions in the cartoon. The first perspective being their own views on themselves. In regards to the war in Iraq, both John Howard and George Bush believe they are doing an exceptional job. This view is motivated as the coalitions look self assured through their smug expressions. Also, the coalitions are overly pleased with themselves and look at one another as successful and righteous. In comparison to Julius Caesar, the Conspirators believed that by killing Caesar, they would be doing Rome and the people of Rome a favour. They strongly believed it was the right thing to do, and if they did not act in such a way, then Rome would have been controlled by a dictator. This notion can be linked to Leunig’s cartoon â€Å"Yet another picture with the wrong caption† as only in the coalitions opinion that Sadam Hussein is a dictator and therefore must also be killed. The news reporter’s own opinion on the coalitions in Leunig’s cartoon â€Å"Yet another picture with the wrong caption† is also apparent. This view is motivated through factual information, statistics which are provided, expert opinion present of the shocking reality of the war in Iraq â€Å"Increasing numbers of children in Iraq do not have enough food to eat, and more than a quarter are chronically undernourished, a UN report says†. In comparison to Shakespeare’s â€Å"Julius Caesar†, the people of Rome go against the conspirators and disagree with the killing of their leader. The removal of Caesar as a king and leader leads to civil strife, anarchy and eventually a war. The composer Leunig has represented the personalities in a negative light in the cartoon â€Å"Yet another picture with the wrong caption†. His aim is to satirise the coalition and highlight their malice and profound ignorance. Ultimately, there are many texts which portrays conflicting perspectives. These texts include Shakespeare’s play â€Å"Julius Caesar† as well as Leunig’s sardonic cartoon â€Å"Yet another picture with the wrong caption†. Therefore is can be concluded that although conflicting perspectives towards the personality are represented the composers’ bias is still evident in various texts.

How does Hardy show social injustice in the 19th Century in England? :: Free Essay Writer

How does Hardy show social injustice in the 19th Century in England? Thomas Hardy was born in 1840 and died in 1928 at the age of 88. Thomas Hardy’s father was a stonemason and his mother a servant to a vicar. Hardy could not afford to continue his education as he wished and was apprenticed to John Hicks, a local church architect from 1862 to 1867. He served as assistant to Arthur Bloomfield, a London architect. Hardy hated London and returned to Dorset and worked for Hicks until 1874. Despite his employment Hardy was writing continually during this period of life. Over the next 22 years Hardy wrote 15 novels, more than 1000 poems and 4 volumes of short stories. Hardy wrote in these short stories about the law, class difference, women’s position in the society and city versus the countryside. Most of his stories are set in the Wessex, a fictional name that he gave to his stories. His stories are set 50 years back in the past and show the hardships, sufferings, trials and tribulations experienced by the working class. This book is from the collection of the stories The Withered Arm and other Wessex Tales. When Hardy became an architect he went to work in London. However, he missed the Dorset countryside so much that he returned there in 1867 and began writing novels and poetry. This was the first of many of his novels describing characters and scenes from country life. Hardy’s views about the countryside versus the city were about the injustice of the loss of the old way of life. Hardy went to work in London in 1862. He took a return ticket with him in case he repented his decision to work there. His aversion for London is apparent in his comments where he describes London as, â€Å"the monster with four million heads and eight million eyes.† Hardy describes the city in The Son’s Veto, as Sophie is looking through the window at â€Å"a fragment of lawn,† which shows the lack of greenery and space in London. He describes the air as, â€Å"hazy air,† which shows the huge amount of pollution in London unlike the pleasant and fresh air of the countryside. Hardy portrays all the houses in London as, â€Å"drab house facades,† which shows the ugly and depressing houses in London. The, â€Å"ever flowing traffic,† and other quotes just shows the repulsive and the disheartening city of London. Hardy approves of smuggling in The Distracted Preacher. Legally smugglers are to be penalized but every one ignores the law in The Distracted Preacher. Lizzy says, â€Å"it has been their practice for

Project Report

A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE Project Report A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE Project Report A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE